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Let's make sure you're set for whatever the world throws at you next
Runs Sept 25 - Nov 19
(Plus 4 extra weeks of support, surprise guests & bonus calls)

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  • Preferred option
    Pay In Full ($1500)$1500.00
  • Preferred option
    Split pay (3x $510)3x $510.00

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You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

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Looking for even more support?

Upgrade your coaching to include a private Voice Finder Session & a 60-minute 1:1
In this private Zoom call, we'll dive deep into what makes you tick so we can channel it in your voice and bring your brand to life. This ultra-powerful session is very often the thing that taps into what truly makes you unique. And then we'll add in extra hour of 1:1 time to make it perfect.
$2500
Only $1097!
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Angie Colee
Marketing Strategist & Fractional CMO

"Justin helped me get clear on my overall messaging and my value proposition as a coach. I’m re-energized and excited about my personal brand in a way I haven’t been in a long time, and I’m kinda kicking myself that I didn’t hire him ages ago.”

Jim Karwisch
Executive Presence & Presentation Coach,

“When someone is amazing at their craft like Justin is, all it takes is a slight repositioning of words to make a 100% difference.“

Marcella Allison
Copy Chief, Mentor, Speaker

“If you have a chance to work with Justin or learn from him, take it!“


Stand Out, Be Relevant, And Make Clients Choose You Again & Again

Here's what you'll walk away with:


  • Steps to stop sounding like everybody else so clients see exactly why you’re worth choosing 
  • A 10-word edge line people will know you for and use to refer you to perfect-fit clients 
  • Your 90-second sales story we'll test live to ensure hits home with your target market
  • A manifesto that positions you as a leader — and not just another armchair expert 
  • A referral-worthy client experience that's so distinct, people talk about you behind your back (in a good way) 
  • An offer twist that breaks boring industry norms and makes you both different and better 
  • A visibility plan shaped with guest coach Beth Nydick so your “different” gets seen by the right people 
  • A proven playbook of tested assets you’ll have in the market before the workshop ends 
  • Proof you’re no longer an echo — and the stance to be a standout pulse among flatlined competitors
  • Momentum, a plan, and punch-proof confidence to show up stronger than ever


...Plus a RIDICULOUS amount of high-caliber guest calls from stand outs superstars in their respective industries. You'll hear what's working for them (and what's stopped working) so you can swipe whatever ideas feel relevant to you. 


Join Now To Stop Being Like Something And Start Being Something



Pay in full  to receive an extra 1:1 coaching session with Justin!


  • Total payment
  • 1xDifferent On Purpose$0
    -+

All prices in USD

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