

These quick n' quirky workshops expand on the basics of brand voice and personality writing. Each one leaps you closer to nailing every project and understanding what makes each client unique.

Steal Storytelling Techniques From 3 Guys Who Happen To Be "Pretty Good" At This Stuff!
This one-time workshop featuring Justin Blackman, Daniel Throssell, and Jimmy Parent reveals story, sales, and transition techniques from three writers with very different voices.
(We drop some gems in here and disagree on a lot. Which means, you get to choose whichever methods you like!)



How To Analyze, Mirror & Document Any Brand Voice — this 45-minute video preps you above the basics for bigger, bolder, pickier clients
93 MORE Email Sign-Offs For Maximum Hilarity — these additional plug-and-play personality boosters make you more memorable with every send (2nd edition!)
17 Transition Lines For Buttery Smooth Story Flips — stick the landing on every pitch with these key phrases that turn any story into an asset
Reverse Engineer Jokes Into Headlines — this 1-hour video reveals secrets that transform great jokes into pre-packed, eye-grabbing crossheads and headlines
Instant Hooks That Have 'Em At Hello — these 6 not-common copy ideas create instantly engaging first lines with dang near zero effort
Formatting Tricks For Punchier Copy — Cast these 9 style and grammar spells to make nearly any piece of content better
...Plus tools, graphs, tone wheels, and extra resources that expand on What They Hear When You Write (co-written by Abbey Woodcock) and bring your quiz result voice to life!
Enter your bullet points here..
“If you’re a copywriter, you’ve got to understand voice — and you should really be learning from Justin.
Read his books, take his courses… Because I promise you, if you can come in to any client and say, ‘No, I’m deep in how to take on and help define a voice,’ that’s going to be a huge plus for you.”

All prices in USD
A few words from writers you
you know, like & trust
"I’ve been lucky enough to learn from Justin — from his courses, his voice guides, his group sessions — and so, of course, I recommend him.

"Justin takes the mystery and “woo woo” out of voice and shows you how to nail a client’s voice right out of the gate. If you have a chance to learn from him, take it!”

“If you want to write in the various voices of your clients, you need Justin in your corner."

"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."

“Justin has reviewed tens of pieces of copy I’ve written. I’m not exaggerating when I say that just two or three of his pointed comments on a Gdoc have taken my work from “solid” to “standout.”

“Justin’s training wowed our Copy School students. He made something creative and kinda artsy feel almost scientific. We like!”

"Whenever anyone asks me who I consider the world's top expert on brand voice, I say: Justin Blackman"

"If you’re thinking about learning from Justin (and you should!) be prepared to walk away with a fresh spin on storytelling, voice, and personality.
