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Ready To Go Deeper On Brand Voice?

These quick n' quirky workshops expand on the basics of brand voice and personality writing. Each one leaps you closer to nailing every project and understanding what makes each client unique. 

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Want some unusual storytelling techniques too?
Special Offer
Never-Ending Storyteller: How To Write Emails That Stick In People's Brains

Steal Storytelling Techniques From 3 Guys Who Happen To Be "Pretty Good" At This Stuff!


This one-time workshop featuring Justin Blackman, Daniel Throssell, and Jimmy Parent reveals story, sales, and transition techniques from three writers with very different voices. 


(We drop some gems in here and disagree on a lot. Which means, you get to choose whichever methods you like!)

Add it for just 9 bucks$9.00

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You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

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Brand Voice BundleA primer for nailing any brand voice$37

Here's everything you'll get for just $37:

How To Analyze, Mirror & Document Any Brand Voice — this 45-minute video preps you above the basics for bigger, bolder, pickier clients

93 MORE Email Sign-Offs For Maximum Hilarity — these additional plug-and-play personality boosters make you more memorable with every send (2nd edition!)

17 Transition Lines For Buttery Smooth Story Flips — stick the landing on every pitch with these key phrases that turn any story into an asset

Reverse Engineer Jokes Into Headlines — this 1-hour video reveals secrets that transform great jokes into pre-packed, eye-grabbing crossheads and headlines

Instant Hooks That Have 'Em At Hello — these 6 not-common copy ideas create instantly engaging first lines with dang near zero effort

Formatting Tricks For Punchier Copy — Cast these 9 style and grammar spells to make nearly any piece of content better

...Plus tools, graphs, tone wheels, and extra resources that expand on What They Hear When You Write (co-written by Abbey Woodcock) and bring your quiz result voice to life! 

“If you’re a copywriter, you’ve got to understand voice — and you should really be learning from Justin.


Read his books, take his courses… Because I promise you, if you can come in to any client and say, ‘No, I’m deep in how to take on and help define a voice,’ that’s going to be a huge plus for you.”

Kevin Rogers
Founder, Copy Chief
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  • 1xBrand Voice Bundle$37
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All prices in USD

A few words from writers you
you know, like & trust 

"I’ve been lucky enough to learn from Justin — from his courses, his voice guides, his group sessions — and so, of course, I recommend him.

Eddie Shleyner
Copywriter & Coach

"Justin takes the mystery and “woo woo” out of voice and shows you how to nail a client’s voice right out of the gate. If you have a chance to learn from him, take it!”

Marcella Allison
Copywriter / Copy Chief

“If you want to write in the various voices of your clients, you need Justin in your corner."


Rob Marsh
Co-Founder, The Copywriter Club

"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."

Samantha
CEO / Founder

“Justin has reviewed tens of pieces of copy I’ve written. I’m not exaggerating when I say that just two or three of his pointed comments on a Gdoc have taken my work from “solid” to “standout.”

Michal Eisik
Founder, Copy Tribe

“Justin’s training wowed our Copy School students. He made something creative and kinda artsy feel almost scientific. We like!”

Joanna Wiebe
Founder, Copyhackers

"Whenever anyone asks me who I consider the world's top expert on brand voice, I say: Justin Blackman"


Daniel Throssell
"Australia's Best Copywriter"

"If you’re thinking about learning from Justin (and you should!) be prepared to walk away with a fresh spin on storytelling, voice, and personality.

Laura Belgray
Head Shrimper, Talking Shrimp